Canadian multi-hyphenate strategic creative
building a better future through branding
Partake Brewing
Balancing mind, body & beer
Content Strategy, Tone of Voice, Copy
Simply the Goodz
Championing unapologetic snacking
Brand Strategy, Positioning, Workshop, Naming
2023 PAC Global Award Winner
Wandercrunch
Tasting the freedom of allergy-free cookies
Naming, Tone of Voice, Copy, Design
Taste of the North
Celebrating joy in every bite
Brand Strategy, Positioning, Tone of Voice, Tagline
Hushed
Dialing into privacy
Brand Strategy, Positioning, Tone of Voice
SunCandy Citrus
Splashing fun into smart snacking
Workshop, Naming
BUCK GOODS
Colouring for sustainable change
Creative Strategy
Sundance
Reinvisioning an iconic institution
Creative Strategy, Workshop, Identity Design
CK-12
Empowering life-long learning
Brand Strategy, Positioning, Tone of Voice, Copy, Design
Two-bite
Refreshing fun-sized indulgence
Brand Strategy, Positioning, Architecture
Zero dB
Disrupting a saturated category
Packaging design
CHFA NOW Conference
Shaping the future of wellness
Creative Strategy, Naming
Hershey Canada
Baking life sweeter and sustainable
Creative Strategy, Naming, Copy, Packaging, Content Strategy, Social Media Management, Graphic Design
Down Home Pantry
Setting the table for Southern hospitality
Creative Strategy, Naming, Copy
Jakeman’s Maple Syrup
Sweetening a Canadian staple
Creative Strategy, Copy, Packaging
Tasty x McCormick
Redefining Millennial cooking
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
Ocean’s Tuna Pouches
Fuelling on-the-go innovation
Creative Strategy, Copy, Packaging
2020 GDUSA Winner
Assura Trust
Enhancing trust for integrated financial settlements
Creative Strategy, Workshop, Naming
2021 GDUSA Winner
AB InBev – b
Simplifying the female sessional experience
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
AB InBev – Accent
Crafting the perfect partnership
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
AB InBev – Spritzd
Canning wine spritzers
Creative Strategy, Naming
2019 Labatt Marketing Awards Winner
Copperstate Farms
Enriching a better kind of cannabis company
Brand Strategy, Positioning, Workshop, Copy
Phoena Cannabis
Inspiring creativity and wellness
Creative Strategy, Naming
150+ Canadianisms
Cel-eh-brating Canada
Copy, Illustration