Canadian multi-hyphenate strategic creative
building a better future through branding

Partake Brewing

Balancing mind, body and beer
Content Strategy, Copy

Simply the Goodz

Championing unapologetic snacking
Brand Strategy, Workshop Facilitation, Naming
2023 PAC Global Award Winner

Taste of the North

Celebrating joy in every bite
Brand Strategy, Tone of Voice, Tagline

Whorl

Riding the wave of sustainability
Brand Strategy, Naming, Tone of Voice, Copy, Design

Ontario Northland

Connecting the north
Brand Strategy, Workshop Facilitation
COMING SOON

Hushed

Dialing into privacy
Brand Strategy, Tone of Voice

Wandercrunch

Tasting the freedom of allergy-free cookies
Brand Strategy, Naming, Tone of Voice, Creative Direction, Copy, Design

SunCandy Citrus

Splashing fun into smart snacking
Workshop Facilitation, Naming

Two-bite

Refreshing fun-sized indulgence
Brand Strategy, Product Architecture

Hershey Canada

Baking life sweeter
Creative Strategy, Naming, Copy, Creative Direction, Packaging, Content Strategy, Design, Photography

CHFA NOW Conference

Shaping the future of wellness
Creative Strategy, Naming

Tasty x McCormick

Redefining Millennial cooking
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner

Microsoft

Embracing vibrant universality
Creative Strategy

Sundance

Reinvisioning an arts and culture icon
Creative Strategy, Workshop Facilitation, Identity Design

CK-12

Empowering life-long learning
Brand Strategy, Tone of Voice, Copy, Design

AB InBev – b

Simplifying the female sessional experience
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner

AB InBev – Accent

Crafting the perfect partnership
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner

AB InBev – Spritzd

Canning wine spritzers
Creative Strategy, Naming
2019 Labatt Marketing Awards Winner

Jakeman’s Maple Syrup

Sweetening a Canadian staple
Creative Strategy, Copy, Packaging

Copperstate Farms

Enriching a better kind of cannabis company
Brand Strategy, Workshop Facilitation, Copy

150+ Canadianisms

Cel-eh-brating Canada
Copy, Design

Down Home Pantry

Setting the table for Southern hospitality
Creative Strategy, Naming, Copy

Ocean’s Tuna Pouches

Fuelling on-the-go innovation
Creative Strategy, Copy, Packaging
2020 GDUSA Winner