Canadian freelance senior copywriter
wielding words with wit for better brands

Full funnel marketing campaign for PC Financial's no annual fee PC® Mastercard® includes scripts for TV, OLV and radio and copywriting for paid media ad banners.

PC Financial

Rewarding every side of you
Conceptual Ideation, Copywriting

Rebrand for Partake Brewing, a Canadian non-alcoholic, craft-quality beer included content strategy development and web copywriting to ensure the brand's new look and feel consistently communicated across all digital touchpoints.

Partake Brewing

Balancing mind, body and beer
Content Strategy, Copywriting

Rebrand for Taste of the North, a Canadian fruit and vegetable company, encompasses a brand strategy rooted in goodness, a detailed design brief to guide creativity, packaging design that visually pops and a memorable tagline to convey brand essence.

Taste of the North

Celebrating joy in every bite
Brand Strategy, Creative Brief, Tone of Voice, Tagline

Brand launch for Whorl, a sustainable skincare includes brand strategy, tone of voice, packaging design and copywriting.

Whorl

Riding the wave of sustainability
Conceptual Ideation, Brand Strategy, Naming, Tone of Voice,
Copywriting, Creative Direction, Design

Northcrest Developments

Living and playing outside the lines
Brand Strategy, Workshop Facilitation, Creative Brief

Naming project for Simply the Goodz, a Canadian dried fruit & nut snacks company.

Simply the Goodz

Championing unapologetic snacking
Brand Strategy, Naming, Workshop Facilitation
2023 PAC Global Award Winner

Ontario Northland

Connecting the North
Brand Strategy, Workshop Facilitation, Creative Brief

Brand positioning and tone of voice development for telecom company, Hushed.

Hushed

Dialing into privacy
Brand Strategy, Tone of Voice

Naming project for SunCandy, a Canadian citrus company.

SunCandy Citrus

Splashing fun into smart snacking
Naming, Workshop Facilitation

Creative work for Hershey Canada includes concept Ideation, creative strategy, naming, copywriting, creative direction, packaging, content strategy, graphic design and photography across their portfolio of confectionery and chocolate brands.

Hershey Canada

Baking life sweeter
Concept Ideation, Creative Strategy, Naming, Copy, Creative Direction, Packaging, Content Strategy, Design, Photography

Brand launch for Wandercrunch, allergy-free cookie brand includes concept ideation, brand strategy, naming, tone of voice, copywriting and graphic design.

Wandercrunch

Tasting the freedom of allergy-free cookies
Concept Ideation, Creative Direction, Brand Strategy, Naming, Tone of Voice, Copywriting, Design

Product launch for Tasty x McCormick Spice Kit innovation includes creative strategy, naming, copywriting and packaging design.

Tasty x McCormick

Redefining Millennial cooking
Creative Strategy, Naming, Copywriting, Packaging
2020 GDUSA Winner

Creative strategy, concept ideation, naming and packaging design for AB InBev's and Labatt's low alcoholic beverage.

AB InBev – b

Simplifying the female sessional experience
Creative Strategy, Naming, Copywriting, Packaging
2020 GDUSA Winner

Creative strategy, naming, copywriting and packaging design for AB InBev's and Labatt's beer.

AB InBev – Accent

Crafting the perfect partnership
Creative Strategy, Naming, Copywriting, Packaging
2020 GDUSA Winner

Creative strategy and naming for AB InBev's and Labatt's canned wine spritzer.

AB InBev – Spritzd

Canning wine spritzers
Creative Strategy, Naming
2019 Labatt Marketing Awards Winner

Creative strategy, copywriting and packaging for Canadian, family-owned and operated Jackman's Maple Syrup company rebrand.

Jakeman’s Maple Syrup

Sweetening a Canadian staple
Creative Strategy, Copywriting, Packaging

Brand strategy for Copperstate Farms Cannabis company.

Copperstate Farms

Enriching a better kind of cannabis company
Brand Strategy, Copywriting, Workshop Facilitation

150 illustrations celebrating Canadianisms.

Canadianisms

Cel-eh-brating timbits of knowledge
Concept Ideation, Copywriting, Design