Canadian multi-hyphenate strategic creative
building a better future through branding
Partake Brewing
Balancing mind, body and beer
Content Strategy, Copy
Whorl
Riding the wave of sustainability
Brand Strategy, Naming, Tone of Voice, Copy, Design
Simply the Goodz
Championing unapologetic snacking
Brand Strategy, Workshop Facilitation, Naming
2023 PAC Global Award Winner
Wandercrunch
Tasting the freedom of allergy-free cookies
Brand Strategy, Naming, Tone of Voice, Creative Direction, Copy, Design
Taste of the North
Celebrating joy in every bite
Brand Strategy, Tone of Voice, Tagline
Ontario Northland
COMING SOON
Brand Strategy, Workshop Facilitation
Hushed
Dialing into privacy
Brand Strategy, Tone of Voice
Two-bite
Refreshing fun-sized indulgence
Brand Strategy, Product Architecture
CK-12
Empowering life-long learning
Brand Strategy, Tone of Voice, Copy, Creative Direction, Design
SunCandy Citrus
Splashing fun into smart snacking
Workshop Facilitation, Naming
Sundance
Reinvisioning an iconic institution
Creative Strategy, Workshop Facilitation, Identity Design
CHFA NOW Conference
Shaping the future of wellness
Creative Strategy, Naming
Hershey Canada
Baking life sweeter
Creative Strategy, Naming, Copy, Creative Direction, Packaging, Content Strategy, Social Media Management, Design, Product Photography
Zero dB
Disrupting a saturated category
Packaging
Tasty x McCormick
Redefining Millennial cooking
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
Jakeman’s Maple Syrup
Sweetening a Canadian staple
Creative Strategy, Copy, Packaging
Down Home Pantry
Setting the table for Southern hospitality
Creative Strategy, Naming, Copy
Ocean’s Tuna Pouches
Fuelling on-the-go innovation
Creative Strategy, Copy, Packaging
2020 GDUSA Winner
AB InBev – b
Simplifying the female sessional experience
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
AB InBev – Accent
Crafting the perfect partnership
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
AB InBev – Spritzd
Canning wine spritzers
Creative Strategy, Naming
2019 Labatt Marketing Awards Winner
Copperstate Farms
Enriching a better kind of cannabis company
Brand Strategy, Positioning, Workshop Facilitation, Copy
Phoena Cannabis
Inspiring creativity and wellness
Creative Strategy, Naming
150+ Canadianisms
Cel-eh-brating Canada
Copy, Design