Client
Whorl Surf Skincare

Role 
Brand Strategy
Naming
Tone of Voice
Creative Direction
Copy
Design

Opportunity
Plastic waste is choking our oceans. 8 million plastic pieces enter marine environments daily, accounting for 80% of marine pollution. The beauty industry further contributes to this crisis, producing over 120 million packaging units annually, 70% of which becomes waste. Microplastics have entered the chat. We're in trouble if we don't make a change.

Solution
Whorl's portable skincare trio is the perfect pal for your next adventure, protecting your skin and our oceans. From the all-natural ingredients, to the recycled ocean plastic bottles, surfers can help ride the wave of sustainability.