Client
Partake Brewing

Role 
Content Strategy
Copywriting

Agency
Designsake Studio

Press
Strategy Online
AdAge
Forbes
Dieline
PR Newswire
Brand New
Brewbound
Global News
Food in Canada
Canadian Beer News
Craft Brewing Bus
Business Wire

Opportunity
Whether musing, making, moving, or shaking, Canada’s number one selling non-alcoholic beer, Partake, is for those who never sip still. Poised for growth and ready to enter US retailers Target, Whole Foods, and Costco, the company requested a refresh that could defend its award-winning liquid on shelf.

Solution
Unfussy, friendly, and layered like their drinkers, the refreshed Partake identity champions inclusivity, inspires confidence, and embraces the ebbs and flows of modern day balance.

A new geometric emblem gives shape to Partakes’ core experience principles of mind, body, and beer. It then transforms into an emotive, dynamic motion system indicative of the modern day drinkers’ search for balance. An evolved color palette distinguishes flavors and stirs up nostalgic beer cues. Classic and bold typography pairings deliver messages with clarity and conviction at every touch point.

Partake invites everyone to the table for a flavorful, unapologetic drinking experience. Cheers to a non-alcoholic beer that can take you from recreation to relaxation and everywhere in between.