Client
Compass Foods

Role 
Brand Strategy
Workshop Facilitation
Naming

Agency
Pigeon Brands

Accolades
2023 PAC Global Award Winner

Opportunity
Compass Food Sales was looking to introduce a new, delicious and better-for-you snack that targeted a health-conscious audience who weren’t proud of their snacking habits. The opportunity was to develop a differentiated and engaging brand platform that was flexible to accommodate future product innovations and appeal to a range of consumers.

Solution
Led by the goal of sharing wholesome and delightful snacks, we crafted an irreverent and memorable name paired with a bold and modern design that packs a punch on shelf. With Simply The Goodz, what you see is what you get - snacks that are unapologetically good. The work resulted in growing distribution across Canada with strong repeat sales.