Empowering brands through strategic wit,
creative compassion & radical optimism

 
 

Non-representational self-portrait, 2016-2017

About

Stephanie is a freelance multi-hyphenate creative, strategist and copywriter building a better future through branding.

Her unique and diverse approach can be found where strategy meets creative. For the past nine years, she's been a versatile strategist, copywriter, and designer, working with global clients in diverse industries like food, beauty, tech, and cannabis.

She’s passionate about transforming problems into impactful and creative opportunities rooted in human truth, compelling storytelling, a dash of humour and plenty of heart.

 

Education

Masters in Branding
School of Visual Arts (Honours)
NYC, 2016 – 2017

Bachelor of Design
OCAD University
TO, 2011 – 2015

Experience

  • Work includes strategy (audits, brand strategy, creative strategy, design strategy, content strategy, positioning, workshops), copywriting (naming, taglines, tone of voice, headlines, product description, romance copy, social media captions) and design (identity, packaging, branding collateral).

    Agency Partners: Apt Agency (TO), BALD Agency (GA), Bartlett Brands (SF), Bradbury Brand Experts (SASK), Designsake (SF), Glenn Davis Group (TO), Hoooman Studio (VAN), Zero dB (TO), SP–CE Collective (TO/NY), Sundance Institute (UT), Supernatural (SF)

  • Freelance Contract, Full-time
    January 2025–Present

    PC Financial

  • Permanent, Full-time
    July 2023–Nov 2024

    Bell, Chicken Farmers of Canada, EQAO, Gildan, Keilhauer, Mondoux Confectionery, National Bank, Northcrest Developments, Ontario Northland, Ontario Cannabis Store, People Corporation

  • Freelance Contract, Full-time
    Jan–Dec 2022

    Amazon (Freevee), Apple, Bloomberg, Discord, Google, HBO, Meta, Microsoft, PayPal, Pepsi (7UP, Mirinda) ServiceNow, State Farm Insurance, Taiwan Semiconductor Manufacturing Company, Venmo, YouTube

  • Permanent, Full-time
    June–Dec 2021

    CHFA (Canadian Health Food Association), Corby Wine & Spirits (Ungava, Polar Ice, McGuinness, Lamb's), Danone, Give & Go (two-bite), Hershey's, IKEA, JAMP Pharma, Metro, Pozuelo (Festival), Taste of the North

  • Permanent, Full-time
    March 2020–June 2021 

    Hershey's, Reese's, Oh Henry!, Chipits, Brookside, Cookies 'n' Creme, Jolly Rancher, Skor, York, Twizzlers

  • Permanent, Full-time
    August 2017–March 2020

    Ab-InBev (Labatt Brewing Company), Assura Trust, Bayer Canada, Buzzfeed (Tasty), Chinet, Copperstate Farms Cannabis, Jakeman's Maple Products, The J.M. Smucker Company (Folgers), Me To We, McCormick & Company, Nestlé Canada (Carnation, Ocean's), Rimmel London, Shoppers Drug Mart

  • Permanent, Full-time
    Sep 2015–Sept 2016

    Canadian Canoe Pilgrimage, Crux, DiCarlo, Francis in Armenia, Herjavec Group, Knights of Colombus, Pontifical Oriental Institute, Regis College, TrueBlue Loyalty


  • Amazon (Freevee)
    Anheuser-Busch InBev
    Apple
    Apt. Agency
    ARENA Studio
    Bald Creative Agency
    Bartlett Brands
    Bayer
    Beehive Design
    Bimbo Bakeries (Down Home Pantry)
    Bloomberg
    Bradbury Brand Experts
    Brookside Chocolate


  • BUCK
    Cadillac Fairview
    Canada Dry
    Canadian Health Food Association
    Canadian Tire
    Canopy
    Chicken Farmers of Canada
    CK-12 Foundation
    Cliganic
    Compass Foods
    Copperstate Farms (Sol Flower)
    Dandylion World Dog Shampoo
    Danone


  • Designsake Studio
    EQAO
    Folger’s
    Fresh Taste Produce (SunCandy)
    Gildan
    Glenn Davis Group
    Google
    Healthy Pet (CritterCare, CareFresh)
    Hershey's
    Hoooman Studio
    Hype Group
    Invok Brands
    Jakeman's Maple Syrup
    Jolly Rancher


  • Labatt Brewing Company
    Loblaw Agency
    McCormick & Company
    McGill University
    Meta (Facebook)
    Microsoft
    Minute Rice
    Mondoux Confectionery
    NASA (Jet Propulsion Lab)
    Northcrest Developments
    Nestlé (Carnation, Ocean’s)
    OCAD University
    Oh Henry!
    ONE Brands
    Ontario Cannabis Store


  • Ontario Northland
    Partake Brewing
    PC Financial
    People Corporation
    Pepsi (7UP, Mirinda)
    Phoena Cannabis (liiv, syner.g, xscape)
    Polar Ice Vodka
    Pozuelo (Festival Cookies)
    PÜR Gum
    Reese's
    Rimmel London
    Sapsucker
    ServiceNow
    Shopper's Drug Mart
    SP–CE Collective


  • State Farm Insurance
    Sundance Institute
    Supernatural Creative Agency
    Taste of the North
    Tasty
    Taiwan Semiconductor Manufacturing
    TELUS Health
    Twizzlers
    Two-bite
    Umbra
    Ungava Gin
    YouTube
    Venmo
    Zero dB

Capabilities

Strategy
Unlock potential

+ Audits
+ Trend Research
+ Qualitative Research
+ Naming Workshops
+ Brand Strategy
+ Positioning
+ Vision, Mission, Purpose
+ Creative Strategy
+ Content Strategy

Copywriting
Tell the story

+ Naming
+ Tone & Voice
+ Audience Personas
+ Manifestos
+ Taglines
+ Campaign Scripts
+ Romance Copy
+ Product Descriptions
+ Social Captions
+ Web Copy

Design
Make it shine

+ Packaging Design
+ Identity Design
+ Social Media Content
+ Branded Merch

S’more

Out of office, you can find Stephanie zooming through Goodreads, sipping an iced matcha latte, horseback riding, spinning clay, immersing in nature with her doggo,
curating eclectic playlists, concert hopping, California dreamin' about Westfalias and trying to determine how Junior Mints are so ding dang delicious.

Ethos

Creative Compassion

Infusing empathy in all aspects of the project journey through collaboration, ideation and problem-solving.

Strategic Wit

Igniting strategic rigour with out-of-the-box thinking to unlock a brand’s brightest
and fullest potential.

Radical Optimism

Transforming problems into impactful solutions and opportunities, positively impacting people and planet.

Gold Stars

    • Compass Food Sales: Simply the Goodz (Pigeon Brands)

    • Fresh Taste Produce: SunCandy Citrus (Pigeon Brands)

    • Assura Trust (Invok Brands)

    • Tasty x McCormick: Tasty Spice Kit (Invok Brands)

    • AB InBev, Labatt Brewing Company: b beverage (Invok Brands)

    • AB inBev, Labatt Brewing Company: Accent (Invok Brands)

    • Nestlé Canada: Ocean's Tuna Pouches (Invok Brands)

    • Tasty x McCormick: Tasty Spice Kit (Invok Brands)

    • AB InBev, Labatt Brewing Company: b beverage (Invok Brands)