Client
Give & Go

Role 
Brand Strategy
Product Architecture

Agency
Pigeon Brands

Media
Strategy Online
Little Black Book Online

Opportunity
Mondelez-owned Give & Go was looking to refresh their beloved Two-Bite product line, to connect with new audiences while retaining existing, loyal customers. The goal was to retivalize their product line while protecting the beloved image North American consumers have known since 1997.

Solution
With a focus on the joy these small, yet mighty treats bring to any occasion, the strategy aimed to emphasize the brand’s indulgent and celebratory nature. The team started with their iconic brownie product and expanded across their robust (and delicious) portfolio of goodies. The design resulted in a modern meets nostalgic approach, perfect for party platters and daily sweet treats.