SunCandy Citrus
Splashing fun into smart snacking
Client
Fresh Taste Produce
Role
Naming
Workshop Facilitation
Agency
Pigeon Brands
Accolades
2023 PAC Global Award Nominee
Opportunity
Fresh Taste Produce was looking for a white space opportunity within the category to give its core line of citrus products more impact at shelf and boost sales.
Solution
Reposition citrus as a delightful and healthy alternative to sugary treats kids often crave. Inspired by the power of the sun, the team crafted a new brand name and identity to create a cheerful brand for parents and kids alike to life live juicy.
Team: Account: Katie Rothschild, Lindsay Martin, Strategy: Christina Essue, Stephanie Millar, Creative Direction: Helena Yoon, Olivier Chevillot, Art Direction and Design: Keri Cadger, Website Design: Keri Cadger, Zhenzhu Poh and Ryan Spencer, Illustrations: Sienna Skelton, Ryan Spencer