Client
Nestlé Canada: Ocean’s

Role 
Creative Strategy
Copywriting
Packaging

Agency
Invok Brands

Accolades
2020 GDUSA Winner

Challenge
Revitalize a dying category (canned tuna) through an innovative and sustainable packaging solution.

Insight

"I'm always on-the-go and I want to keep fuelled for my busy day ahead. I love to explore healthy, flavourful foods that are delicious and nutritious."

Opportunity
In a culture rapidly shifting to accommodate ecological practices, Ocean’s saw an opportunity to move away from cans and toward a premium pouch that delivered on freshness, sustainability and innovation. The design resulted in creating a clean pouch design for 3 flavours that highlighted the flavourful ingredient story and vibrant nature of the Ocean’s brand.