Client
PepsiCo.

Role 
Creative Strategy

Agency
BUCK
Anyways Creative
Sounds Like These
Twenttyfourseven

Press
The Dieline
It’s Nice That
Fast Company
LLBOnline
Creative Review
Marketing Dive
Creative Bloq
PR Newswire

Gold Stars
2023 Dieline Awards (Short List)

Opportunity
The team at BUCK partnered with 7UP to UPlift and refresh their brand identity to celebrate their global rebrand.

Solution
Uniting CG visuals with a bold photographic language, the team revitalized the brand across all major touchpoints in a distinctly 7UP way. The iconic 7UP green was used to stay true to the brand, and weaved in fun, zesty elements throughout still and motion assets to add vibrance to the new identity. The idea of “UPliftment”was amplified through fluid upward camera movements and transformative CG visuals set against a warm, sunlit sky.