Toronto-based strategist and copywriter
building a better future through branding.
Partake Brewing
Balancing mind, body & beer
Copy, Content Strategy
7UP
Spreading moments of UPliftment
Creative Strategy
Taste of the North
Celebrating joy in every bite
Brand Strategy, Positioning, Copy
Simply the Goodz
Championing unapologetic snacking
Brand Strategy, Positioning, Workshop, Naming
2023 PAC Global Award Winner
Mirinda
Harnessing uniqueness as a superpower
Creative Strategy
SunCandy Citrus
Splashing fun into smart snacking
Workshop, Naming
BUCK GOODS
Colouring for sustainable change
Creative Strategy
Sundance
Reinvisioning an iconic institution
Creative Strategy, Workshop, Identity Design
CK-12
Empowering life-long learning
Brand Strategy, Positioning, Copy, Design
Two-bite
Refreshing fun-sized indulgence
Brand Strategy, Positioning, Architecture
CHFA NOW Conference
Shaping the future of wellness
Creative Strategy, Naming
Zero dB
Expanding a category disruptor
Communication Strategy, Packaging Design
Hershey Canada
Baking life sweeter
Creative Strategy, Naming, Copy, Packaging, Content Strategy, Social Media Management, Graphic Design
Down Home Pantry
Setting the table for Southern hospitality
Creative Strategy, Naming, Copy
Jakeman’s Maple Syrup
Sweetening a Canadian staple
Creative Strategy, Copy, Packaging
Tasty x McCormick
Redefining Millennial cooking
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
Ocean’s Tuna Pouches
Fuelling on-the-go innovation
Creative Strategy, Copy, Packaging
2020 GDUSA Winner
Assura Trust
Enhancing trust for integrated financial settlements
Creative Strategy, Workshop, Naming
2021 GDUSA Winner
AB InBev
Simplifying the female sessional experience
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
Accent
Crafting the perfect partnership
Creative Strategy, Naming, Copy, Packaging
2020 GDUSA Winner
Spritzd
Canning wine spritzers
Creative Strategy, Naming
2019 Labatt Marketing Awards Winner
Copperstate Farms
Enriching a better kind of cannabis company
Brand Strategy, Positioning, Workshop, Copy
Phoena Cannabis
Inspiring creativity and wellness
Creative Strategy, Naming
150+ Canadianisms
Cel-eh-brating Canada
Copy, Illustration